This is a sequel to a client story I told you a few weeks ago. The burned out co-founder and CTO. Remember?

This guy is super smart, talented, struggling for 10 years to make his company take off.

Except for, it’s not his company anymore and now the identity that got him through the first ten, tough years--bootstrapping and being scrappy--is the EXACT identity that may cause him to get unseated.

Totally unfair? You bet.

The right move for the health of the company?

It’s complicated, just like anything that balances people and profit.

This identity thing is HUGE when it’s time to take your business to the next level, so much so that I did a quick FB Live on just that—and you can check it out here.

You know my favorite saying… what got you here is not the same thing that’ll get you to the next level of business. It was never more true than now.

If you keep focusing on what serves your company when it’s in its infancy stage, you WILL become the bottleneck that becomes the biggest boulder in the way of your growth.

No more keeping your eye (and sticky little fingers) on everything.

No more hoarding the skeletons in whatever closets.

No more flying by the seat of your pants and relishing the adrenaline of all-nighters.

No more living in the grind

I talk about how the very thing that most entrepreneurs abhor is the very thing that sets you free: structure.

I also talk about how his very best intentions are probably the same thing that’ll get him fired.

…you might want to check out the video here.

Let me know what you think.